“The Versus brand is all about unconventional easy drinking,” says Chris O’Shea, Executive Director for Sales and Marketing at the company of wine people. “It is loved by fans that enjoy an easy-living wine that delivers on quality as well as a crisp, uncomplicated taste.”
“The new look maintains the classic and elegant iconic diamond label with an added lighter, brighter, colour-palette throughout the packaging, labels and on the logo,” he adds“If you like simplicity of choice and assured quality, then Versus is a perfect wine for enjoyment,” he says. “Adding to the uncomplicated approach, the new Versus labels describe simply and purely what’s in the bottle – for example, ‘Crisp & Fruity’ or ‘Mellow & Smooth.’”
“Versus has always maintained its fun, friendly appeal that is characterised by an uncomplicated easy-drinking style,” he adds. “It is gaining in popularity not only in South Africa, Finland, Germany, and Belgium, but also in Africa and Asia, and is a great wine for parties and other occasions with friends.”
He points out that the Versus brand continues to bring a refreshing, fun approach to the enjoyment of wine through its innovations for its consumers. “In keeping with our young and hip approach we ensure that we are very interactive in the new media space and the newly launched QR code on the Versus packaging, will enable consumers to access the website or brand promotions via their smart-phones,” explains O’Shea.
“The stylish and fresh new look of Versus is already available in stores and fans can look forward to some exciting innovative product developments in the coming months,” he concludes.
The bold and colourful new look of Versus is currently available on shelf from just R25,00. From social occasions to cocktail innovations, Versus wines – now just as stylish as its fans – bring their unique flair to just about any affair. Plus, consumers can look forward to an all-new Box Wine option, which will soon to be available in a convenient 2-litre size.
